The Commercial Confidence Podcast

Brian Walmsley: Sustainable Business & Building your Legacy

In this episode of the Commercial Confidence Podcast, we hear from ReBorn Homewares Founder and CEO, Brian Walmsley. As a marketeer with a very clear sense of purpose around how we must make greater strides to address the challenges of climate change and sustainability, Brian has combined his brand building expertise from a career at Johnson & Johnson and the Homewares industry, to create ReBorn.
In collaboration with Brunel University and waste experts Biffa, ReBorn Homewares has removed 12 tonnes of waste packaging and 200 tonnes of carbon emissions. And that is only the beginning. Hear from Brian the ambitious role that Brian sees for ReBorn in the broader circular economy.
Brian shares his sources of Commercial Confidence – and how he and the team have used those to develop a fantastic partnership with the John Lewis Partnership.

Lindsay Forster: From Big Corporate Career to Building a Customer Centric Tech Business.

In this episode of the Commercial Confidence Podcast, we hear from Lindsay Forster, CEO of Shepper.  Shepper is revolutionizing the way retailers and brands collect insight on their performance in stores. Lindsay has taken all of her learnings from a 20+ year career in Marketing with businesses such as Lloyds and Aviva, to build a hugely customer-centric organization.
Lindsay shares her wisdom on how to make difficult strategic decisions with often partial information and limited resources – the challenge of many challenger businesses! Hear how Lindsay believes that people are you biggest asset, you can't do everything you want to do, few things in life are permanent and the worst thing is to make no decision. Lindsay talks about creating an environment where people are encouraged to take risks, it's easy to sell sail and course correct.

Guy Cuthbert: Curious, Thoughtful, Experimental & Humble.

In this episode of the Commercial Confidence Podcast, we hear from Atheon Analytics CEO, Guy Cuthbert. Here, Ant talks to Guy about the building of the Atheon business over the last 18 years. The UK retail landscape is amongst the most insight rich in the World. Guy shares fantastic insights in how brand owners need to operate to maximise sales and availability and how very often, global solutions to tacking sales data are not up to the standards required for developed markets, such as the UK.
As an introvert, Guy also talks about the need to overcome his challenges with speaking in public and presenting to achieve his career goals, his admiration for the preparation and persistence of the very best sales people.
Guy shares his blueprint for deep customer understanding – Be Curious, Be Thoughtful, Be Experimental, Be Humble,

Jon Evans: From CMO to Podcast Pro! Driving Confidence in Marketing & Sales

In this episode of the Commercial Confidence Podcast, we hear from celebrity CMO, Jon Evans. Jon and his team have successfully launched a 1m+ download podcast, The Uncensored CMO, whilst driving fantastic growth with their business, System1. System1 allows brand owners to “Create with Confidence”, just as Sellex is all about Commercial Confidence.
Jon has had a stellar career as a marketeer, working on brands including Lucozade, Pepsi, Brewdog and Juice Burst. But, as importantly, Jon has always adopted a mentality that the battle is won “ on the ground” not “up in the air”. Jon is a very sales-oriented marketer, as you will hear in this episode.
Join us as we talk about the 160 mentors Jon has made through the creation of his podcast, how he learned about the power of loyalty data as a real-time tool to measure brand health and how all marketers need to understand how the sales team operates better, and vice-versa.

Welcome to The Commercial Confidence Podcast

With over 20 years of experience in commercial consultancy, training, and change management, our mission is to instill Commercial Confidence in the industry we’re passionate about.
We are committed to empowering the future leaders of our sector to excel and succeed.
In every action we take, we prioritize a balanced focus on people, planet, and profitability—encouraging our clients to adopt the same holistic approach.
Our purpose is simple: to nurture growth in individuals and businesses alike.
Through our podcast, we share insights and inspiration from trailblazers across the consumer goods industry—brand owners, technology innovators, sales experts, marketers, and more. Each guest is a carefully chosen thought leader, challenging norms and driving progress in their fields.